With Jetstar announcing more domestic routes, Air New Zealand went on the offensive with this disruptive digital campaign.
The objective: to drown out the competitors by owning the entire month of September with unbeatable NZ-wide Grabaseat deals.
We enlisted ex-weatherman Tamati Coffey to help bring ‘Septemperature Deals’ to life as web content, social and digital banners.
Winner for Direct Response at The Caples Awards, 2016.